Nik Software Announces New HDR Efex Pro Software

Nik Software has thrown their collective hat into the HDR Software market with the announcement of HDR Efex Pro.  Here’s the press release:

Experience the power, control, and creative expression of HDR.

HDR Efex Pro is the essential new standard for creating amazingly high quality realistic-to-artistic HDR images with a revolutionary new all-in-one workflow.

HDR Efex Pro includes a vast selection of one-click visual presets for incredibly fast results, advanced tone mapping algorithms, powerful and detailed HDR controls, and patented U Point® technology for precise selective fine-tuning of colors and tonality throughout your image.

32- or 64-bit • Optimized for multi-core processors • Plug-in for Adobe® Photoshop®, Adobe® Lightroom, and Apple Aperture™.

I’m very interested in seeing Nik’s product, and how it compares to the PhotoEngine beta software I’ve been playing with.