Nik Software has thrown their collective hat into the HDR Software market with the announcement of HDR Efex Pro.  Here’s the press release:

Experience the power, control, and creative expression of HDR.

HDR Efex Pro is the essential new standard for creating amazingly high quality realistic-to-artistic HDR images with a revolutionary new all-in-one workflow.

HDR Efex Pro includes a vast selection of one-click visual presets for incredibly fast results, advanced tone mapping algorithms, powerful and detailed HDR controls, and patented U Point® technology for precise selective fine-tuning of colors and tonality throughout your image.

32- or 64-bit • Optimized for multi-core processors • Plug-in for Adobe® Photoshop®, Adobe® Lightroom, and Apple Aperture™.

I’m very interested in seeing Nik’s product, and how it compares to the PhotoEngine beta software I’ve been playing with.